Magento is an online marketplace developed by Varien Inc. It is written in PHP and is majorly run by volunteers. WordPress, on the other hand, is known as an excellent platform that you can use in CMS (Content Management System), SEO (Search Engine Optimization) and creating blog posts. For those with an online store, you need to use both in order to highly succeed in online business. You can achieve this integration by either developing a Magento theme or using it within WordPress or creating a WordPress theme and using it within Magento. The option of Magento-WordPress integration allows merchants to get an e-Commerce experience that’s both functional and social. The integration’s primary competitor is WordPress Marketplace. Learn more about How to Sell Online
There are several advantages of integrating Magento with WordPress, and these may include:
- Considerable boost of online products in the Magento store.
- The two websites can share components and features such as navigation menus, cart data, and static blocks.
- Integration makes it easier for users to switch between sites. For example, you can feature products in WordPress, and include links that redirect potential customers to the Magento shopping cart.
- Integration allows users to create a single log-in option that will allow ease of access and ensure complete tasks and an increase in UEX.
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Several extensions have been designed to ease the WordPress-magento integration. Some of these include;
Magento WordPress Integration by Fishpig
Magento WordPress Integration is a free extension offered by Fishpig. It’s used in eCommerce to allow the integration of WordPress and Magento. It is installed through Magento Connect and used by Magento Professional, Magento Community Edition, and Magento Enterprise. The Magento theme you have created can then be used in your WordPress blog and is then transferred via the admin backend.
The backend channels allow you to post Magento products on WordPress blogs, create menus in the WordPress site then put them up in the Magento Top menu. This extension is known to interact well with other WordPress plugins such as reCaptcha, Custom Form7, and NextGEN Gallery. Fishpig created the extensions in multiple languages to enable different users to use it. They also offer additional add-ons such as the Custom Post Types for $49.99 and the Magento WordPress Multisite Integration for $49.99.
Magento WordPress integration by James Kemp
The most popular plugin used was designed by James Kemp and is known as Magento WordPress Integration (MWI). Its primary role is to allow users to integrate any WordPress and Magento themes. It is a free plugin, and you need to be sure that their WordPress and Magento websites have one host server. Even though the plugin may not give you full access to Magento, it helps in putting product lines from Magento on WordPress. When using this plugin, you may need to purchase other add-ons such as The Category Listing add-on for $20, and the Short codes add-on which goes for $18. learn more Magento
Single Sign-on by James Kemp
James Kemp also came up with another WordPress Magento integration plugin that goes for $42. It eradicates the barrier between Magento and WordPress that obstructs customers who would like to access and purchase products through one’s website from the Magento eCommerce store. This add-on allows you to access WordPress and Magento websites at the same time. Single Sign-on by James Kemp allows your customers to move from one site to the other site quickly without the necessity of signing up again.
In conclusion, as you venture into the integration of your Magento and WordPress websites consider which would add more value to your business and return the investment.